Going Digital, Going 3D

Everything goes digital. In the later part of the 20th century, new media emerged as an innovative channel offering on-demand access to content anytime, anywhere, through any digital device. New media change the creation, publication, distribution and consumption of media content as it allows real time updates of any information. Entrepreneurs and advertisers use the dynamism of new media to craft a strategic marketing scheme.

E-marketing or Internet marketing is a form of digital marketing that generally market, promote and advertise products using the Internet. The popularity of Internet and the increasing number of Internet users make e-marketing a trendy way of promoting and selling products at a minimal cost compared to other marketing strategies. However, this new marketing strategy proves to be more complex than it sounds.

Internet marketing is not as simple as putting ads online. Its concept is entwined with the creative and technical aspects of the Internet, including design, development, advertising and sales. Well-crafted websites of different companies flooded in the Internet immediately. The fast-paced development in digital technology, however, leads to the creation of 3d graphics and video.Today, web masters are no longer contented with the common flat design of websites. To cater the increasing demands of advertisers for an advanced means, e-marketing and web developers used 3d imaging to create 3d video, 3d graphics and 3d websites. This is also known as stereoscopy –the technique for creating an illusion depth by presenting two offset images separated to the left and right eye of the viewer.

To accomplish the 3d effect, certain strategies must be used. Viewers can wear specialized eyeglasses that can combine separate images from two offset sources or eyeglasses that can filter offset images from a singles source separated to each eye. Another technique requires a light source to split the images directly into the viewer's eyes. These techniques were already used and generated success for 3d video of different films.

Creating 3d video, 3d graphics and 3d website requires skills and expertise of professional 3d animators and web developers. Though 3d technology is starting to be a trend in e-marketing, only few companies manage to fully convert their sites into 3d.

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By:- Dalton Wordlaw